Michael Eisner has just fired the entire Topps Product Development staff and chose to hire you to take their place. Mr. Eisner has given you carte blanche to do whatever you want with Topps Baseball — as long as you keep it under $2/pack.
I’m guessing that Chris is not a fan of this year’s Topps flagship set.
I wouldn’t make any major changes in it, though – my biggest issue with the packs I bought was the preponderance of Derek Jeter cards and the lack of Mets. Those are not exactly the sort of “problems” that require a redesign.
Still, if I had been given the opportunity I would have made a couple of tweaks. Topps is playing up the company’s 60th anniversary of making baseball cards, so I would have made sure that every aspect of the set tied into that concept.
The Kimball Champion cards, while interesting, could have been saved for another product or a 2012 release. The full-size reprint cards should have focused solely on Topps — not the tobacco card era — so the Trading Card History insert set would have gotten the year off too.
Beyond that? I don’t think I’d make any other changes. I don’t love every aspect of the set – for example, the unannounced “twinkle” short prints don’t appeal to me, but there’s no harm in something that encourages collectors to look carefully at every card.
That’s ok. I don’t have to love every aspect of the set. I’d be fine with just the base cards, and more cards per pack. Other collectors are drawn to the diamond foil parallels or are hoping to catch something — like those “twinkle” short prints — that they can quickly re-sell to subsidize the cost of the cards they’re keeping.
The Topps flagship set does a pretty good job of finding something to appeal to everyone who is interested in baseball cards that sell at the $2 per pack price point. Now if only I had some practical ideas about how to get them to appeal to folks who are baseball fans, but not really interested in baseball cards….