The New York Mets announced that they will be lowering prices for most full season ticket holders today, but of more import for most us is the news that they will introduce dynamic pricing for 2012 single game tickets.
Quoting the press release (emphasis added):
The Mets will introduce dynamic pricing for 2012 single game tickets. The face value of single game tickets will initially be offered in March 2012 at prices at or below 2011 prices. As time progresses, those prices may be adjusted on a real-time basis, either upwards or downwards, based on market demand. The ability for the Mets to adjust prices throughout the season will provide all fans with a variety of pricing options.
However, the Mets will not price single game tickets in Season Ticket Holder areas below the Season Ticket Holder discounted prices.
The dynamic pricing system will be powered by Qcue, Inc., which provides dynamic pricing for live entertainment and sports teams including the Arizona Diamondbacks, Chicago White Sox, Oakland Athletics, San Francisco Giants and St. Louis Cardinals. In addition, Qcue works with clubs in the National Basketball Association and National Hockey League.
It seems to me that this is more about pumping up the price of tickets if the market will allow it – prices are probably not going to come down enough for fans to see much benefit as long as the team is guaranteeing they won’t fall below the Season Ticket Holder discounted prices.
From a conference call between some Mets bloggers and Mets Executive Vice President David Howard this evening:
Howard: "All seats are eligible for dynamic pricing. There is no ceiling on how prices will go."—
Matthew Artus (@matthewartus) October 04, 2011
(MetsBlog has more details from the conference call for those who are interested)
So there’s probably good reason to take a look at the mini-plans when they’re introduced — and to think about catching the Mets on SNY next year instead as well.
What do you think about today’s ticket price news?