The Reading Phillies unveiled their new identity today – they now hope to be known as the Reading Fightin Phils.
I suspect that everyone who doesn’t work for the team will continue to call them the Reading Phillies.
In case anyone is still unclear about the motive for the re-branding, I think this quote explains things very well:
The completely different Baseballtown color scheme means that the team will also wear a slew of corresponding on-field wear. With both the home and Baseballtown color schemes, the Reading Fightin Phils will have the most on-field gear of any minor league team in history.
I actually do like the new home jerseys, which are modeled after the 1950 Philadelphia Phillies ones. The new ostrich logo ties in with the popular Crazy Hot Dog Vendor mascot, and it’s more interesting than the old Reading Phillies ones. I didn’t bother to pick up a cap this year when I went to a couple of Reading Phillies games – if I make it back out there next year, I might want an ostrich cap for my collection.