Astros turn uniform unveiling into a party
On Friday night, the Houston Astros held a public launch party to unveil their 2013 uniform designs. Chris Creamer has a detailed look at the team’s new logo and new duds, in case you haven’t seen them yet. Paul Lukas was disappointed by the conservative uni set.
I’m a fan of the new batting practice / Sunday alternate jersey – I love the way it includes the iconic tequilla sunrise look without blinding anyone. For a couple of seconds, I thought about buying one even though I’m not an Astros fan. (In case anyone is more easily tempted than I am, the Astros 2013 merchandise is available online.)
I’m also like the way the Astros turned the event into a party for their fans.
[Astros owner Jim] Crane, general manager Jeff Luhnow and new manager Bo Porter addressed the crowd for a few minutes before a video presentation gave a sneak peek at the new uniforms. With the lights dimmed and the crowd buzzing, Astros players emerged from the dugout and into the spotlight sporting the new look.
Despite coming off back-to-back disappointing seasons, the enthusiasm that bubbled inside Minute Maid Park on Friday was a reminder just how important baseball remains in Houston. And new uniforms, connecting the city to its baseball past, added to the hullaballoo.
Contrast that with the way the Mets handled the announcement of their plans to celebrate their 50th anniversary last November – a midday press conference open to the media and select bloggers, which was at least streamed online so that those who had some free time could watch.
Honestly, I don’t think the Mets’ anticipated introduction of blue alternate uniforms for 2013 merits a big press conference, and in light of all of the suffering causing by Hurricane Sandy, New York and New Jersey businesses will have to tread a fine line between getting back to normal and being insensitive.
But I think it’s time for the Mets to start looking at teams like the Astros to see what they do to engage their fans – these days, the Mets have more in common with Houston than they do with clubs that can afford to take their fanbases for granted.