Reading Phillies to announce new name on Nov. 17

It looks like the Scranton / Wilkes-Barre Yankees won’t be the only Pennsylvania-based minor league team with a new name next year.

Reading Phillies mascot Screwball at a game in 2012 (Photo credit: Paul Hadsall)

The Reading Phillies are also re-branding, and will officially announce their new name on Saturday, November 17th at a semi-public event at FirstEnergy Stadium. Subscribers to the team’s Baseballtown Insider email newsletter will be invited.

“Since 1967, the Reading Phillies have been proud affiliates of the Philadelphia Phillies,” Reading General Manager Scott Hunsicker said via statement. “Our relationship is the longest affiliation in the minor leagues and there has never been a better time to be a Phillies affiliate.. Considering the heritage and fun nature of Baseballtown, our entire front office is extremely anxious to unveil and share our new name with everyone on November 17th.”

Given their long-term affiliation with the Philadelphia Phillies, it will be strange to see them called something different next year. I’m very curious about the new name, as well as how the team will tie their multitude of existing mascots to the new identity.

Update: A Change.org petition urging the Reading Phillies to keep their current name has more than 200 supporters as of 8 p.m. on November 4th.

About Paul

NY Mets enthusiast, toy collector, amateur gardener, Christian. I like to take pictures & write things.

Posted on November 4, 2012, in Baseball and tagged , , , . Bookmark the permalink. 2 Comments.

  1. I don’t understand this at all. The SWB franchise had to make changes in order to survive. There was animosity about the Red Barons name change. The RPhils have been a solid draw for many years. If it ain’t broke don’t fix it.

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    • Mike Ashmore, one of the Trenton Thunder beat writers, had a good idea. The Reading Phillies should have held a “rename the team” contest with “Phillies” as one of the options. That way, they would have an idea (and a way out) if a large number of their fans didn’t want to change the name.

      I’m guessing that there’s an actual reason for it – maybe merchandise sales are terrible, or maybe Reading has to kick too big of a percentage up to the Phillies. Or maybe they just paid too much attention to a clueless consultant.

      Either way, I want to see what they come up with – but I’m just a curious onlooker, not a Reading Phillies fan.

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